About Us
The art of forging excellence
Since 2016, uncompromising consulting in the world of fine jewelry.
The Vision
Efesto Group was founded in 2016 in Milan with the ambition of offering 360-degree consulting excellence in the world of fine jewelry. Our name pays homage to Hephaestus, the Greek god of fire and forge, master craftsman of Olympus. Like him, we believe that true mastery is born from the union of deep knowledge and manual skill.
From creative concept to finished piece, from gemological appraisal to training, from marketing to distribution: we cover every phase of the jewelry creative-production chain, both artisanal and industrial. Our team combines expertise in art history, design, gemology, goldsmith production and marketing strategy to offer a service unmatched in the industry.
The Founder
Laura Maria Sara Tomaselli
Art Director | Production Manager | Lecturer and Speaker
Education
- ◆Master's Degree in Cultural Heritage Conservation
- ◆Marketing Master (Istituto Marangoni, Milan)
- ◆Master in History and Conservation of Goldsmith Art
- ◆Professional Qualification as Master of Goldsmith Art
- ◆Artistic Diploma in Goldsmithing
- ◆Antiquarian training and appraisal specialization
- ◆Gemological training (Associazione Orafa Lombarda)
Academic & Training Experience
- ◆Lecturer at Accademia Virtuosi Pomellato, Milan (2019 - present)
- ◆Lecturer in International Master in Fine Jewellery Design
- ◆Lecturer at Istituto Marangoni: Second-level Master in Jewelry Design
- ◆Corporate trainer at Scuola Orafa Ambrosiana
- ◆Lecturer and course director in gemology at Associazione Orafa Lombarda
- ◆Official trainer for court-appointed jewelry experts at the Milan Tribunal
- ◆Speaker at congresses on ancient goldsmithing
Professional Expertise
- ◆Art Direction for jewelry divisions of international brands
- ◆Product design and creative development optimized for production
- ◆Analysis, restoration and ex novo creation of jewelry collections
- ◆Management and selection of goldsmith artisans
- ◆Appraisals and valuations of antique and contemporary jewelry
- ◆Design and creative development of unique bespoke pieces
The Team
Who leads the project
Laura Maria Sara Tomaselli
Founder & Creative Director
Art Director, production manager, art historian, gemologist, lecturer and speaker. Master's degree in Cultural Heritage Conservation, certified gemological and appraisal training. Lecturer at Accademia Virtuosi Pomellato for the International Master in Fine Jewellery Design. Lecturer at Istituto Marangoni for the second-level Master in Jewelry Design. Corporate trainer at Scuola Orafa Ambrosiana. Lecturer and course director in gemology at Associazione Orafa Lombarda. Speaker at antique goldsmithing congresses. Official trainer for court-appointed jewelry experts at the Milan Tribunal.
Fabio Schiavi
Co-Founder & Head of Digital Strategy
Digital Strategist and Ecommerce Leader with over 10 years of experience scaling D2C and B2B brands in beauty, luxury, fashion and tech. Bachelor's degree in Business Economics and Master's degree in Marketing Management from Università Commerciale Luigi Bocconi, Milan. Co-founder of Efesto Group and founder of Ninja Stuff, a Fractional Growth Consulting firm specializing in performance marketing, eCommerce automation and generative AI. Guest Professor at Istituto Marangoni and IGI Private School on ecommerce strategy and generative AI. Key expertise: Shopify Plus, Meta/Google/TikTok Ads, Klaviyo, Amazon, CRO, funnel optimization and P&L management.
Our Master Craftspeople
Master Goldsmiths
Masters in the art of working gold and precious metals, with decades of experience in the Milanese goldsmith district.
Stone Setters
Specialists in precious stone setting with traditional and modern techniques, from prong to pavé.
Enamel Artists
Experts in fire enamel, cloisonné and artistic decoration techniques on jewelry.
3D Modeling Professionals
Advanced digital design, prototyping and photorealistic rendering with cutting-edge CAD/CAM software.
Manual Wax Modelers
Artisans specialized in wax modeling for lost-wax casting, a millennia-old technique for unique pieces.
Casters
Specialists in lost-wax casting and precious metal microcasting, ensuring quality and precision in every pour.
Our Values
Italian Craftsmanship Excellence
Every piece is Made in Italy, crafted by master artisans.
Total Personalization
"Ad personam": no two pieces are ever the same.
Guaranteed Intellectual Property
Formal documentation and exclusive ownership guarantee on every design.
Transparency and Expertise
Documented and certified academic and appraisal training.
International Vision
Clients on 4 continents, heart in Milan's goldsmith district.